Hi, I'm Pallavi 👋

Staff Product Designer based in San Francisco Bay Area solving complex problems in the AI space

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Zero-to-One DESIGN

Product Discovery for Amazon Shopping App

Simplified shopping experience driving $600M+ in sales and 16% increase in homepage engagement

Case Study
Zero-to-One DESIGN

Alexa+: Powered by Generative AI

Designing the web interface for the next-generation of Alexa that is highly personalized for you

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Zero-to-One DESIGN

Alexa Sports Bot

Experimental personalized generative AI sports chatbot that defined Alexa's strategic vision and future direction

Case Study Launch Announcement
Zero-to-One DESIGN

Learn Languages with Alexa

AI-powered language learning experience for 250k+ monthly users across Amazon's Echo device family

Case Study Announcement
Product DESIGN

Sumo Logic Query Builder

Enterprise analytics platform helping teams query and visualize complex data sets efficiently

Case Study Announcement
Software Development

Samsung Bixby Context Framework

Samsung's context-aware multi-modal intelligent personal assistant powering Samsung's ecosystem of devices with over 200M users

Case Study Launch Announcement

Ways of working 💡

Skills that I use to create world-class products

Ideation

Brainstorming near- and long-term visions to solve complex user problems

UX Design

Designing user flows, defining interaction patterns and creating prototypes

Design Strategy

Outlining roadmaps that balance user needs and business requirements

UX Research

Designing surveys & user interviews to beta studies and looking at quantitative data

UI Design

Getting into weeds and creating detailed specs for engineering handoff

Leadership

Collaborating with cross-organizational and cross-functional teams of all sizes

Pallavi Gupta

Hi, I'm Pallavi! 👋

I'm an engineer-turned-designer with 12+ years in tech, most of it spent making AI technology feel human, not just intelligent.

I started as a software engineer at Samsung, building the NLP infrastructure behind Bixby, work that reached 10M+ users across 8 languages. That technical grounding is what pulled me toward design. After my Master's in Human-Computer Interaction, I shifted my focus to the human side of these complex systems.

Since then, I've worked the full spectrum of AI product design at Amazon — from 0→1 launches like Alexa+ (Amazon's generative AI assistant) and a multimodal language-learning experience that reached 250K+ monthly users, to owning 1→N product discovery on the Amazon Shopping app, driving $600M+ in sales across 350M+ users globally. Earlier, I helped take Sumo Logic from Series C to a $2B+ IPO, redesigning its query builder to cut query time in half and lift NPS by 20 points.

I've operated at massive-scale companies and lived a startup's full arc to IPO, so I move comfortably between ambiguity and structure. I'm open to exploring Staff/Principal design leadership roles at companies building what's next in AI.

Product Design AI/ML Generative AI Voice UI User Research Prototyping

Let's work together

Ready to collaborate on your next AI product? I'd love to hear from you.

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