Hi, I'm Pallavi 👋

Product designer building trustworthy AI experiences

Engineer-turned-designer with 12+ years in tech, from Samsung's NLP infrastructure to Amazon's Alexa+, with support for Sumo Logic through its $2B+ IPO in between.

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0-to-1 DESIGN

Alexa+: Designing Trust into an AI That Remembers You

From Amazon's first generative AI chatbot to Alexa+, the next generation of its voice assistant powered by generative and agentic AI: designing the memory and personalization behind more natural, in-depth conversations that people can see and control.

100k+ active users in month one ~1M users by July 2025 600M+ addressable devices
Case Study View Website
1-to-N DESIGN

Amazon Shopping: Fixing Discovery Without Breaking What Worked

Transforming Amazon's mobile homepage into a flexible, revenue-driving discovery surface that balances personalized shopping, strategic merchandising and ads, without breaking what already worked.

$600M+ in customer sales 16% increase in homepage clicks $100M+ sponsored product revenue
Case Study
0-to-1 DESIGN

Learn Languages with Alexa: Designing an AI Tutor

English mini-lessons for Spanish speakers with little to no English, focused on pronunciation evaluation and guidance, on everything from 2.5-inch speakers to 15-inch screens.

250k+ MAU ~3M interactions #1 language learning skill in Spain
Case Study

Earlier Work

Samsung Bixby, Context Framework (2014–2016): NLP and context-aware voice infrastructure behind Bixby: 2M+ daily interactions and 15% higher user satisfaction. Read the case study

Amazon Meetings: design and research for an enterprise meetings platform serving 1M+ employees. 40% meeting efficiency gain, 100K MAU, and the Amazon Accessibility Award for Internal Products (2021).

Sumo Logic, Product Designer II (2018–2020): led design for the security analytics and threat intelligence platform through growth from Series C to a $2.17B IPO. Redesigned the query builder for a dual-user challenge: 50% less query writing time, 40% more query volume, 20 NPS improvement, and 25% DAU growth. Read the case study

How I use AI

I use AI to generate and cut concepts fast, build prototypes people can test, and draft copy I can judge against each product's tone.

Ideation

Generate concepts fast and cut weak directions early.

Rapid prototyping

Build near-functional prototypes that real people can test.

UX copy

Draft and test microcopy and localized copy against each product's tone.

Responsive design and accessibility

Test breakpoints and run accessibility checks before handoff.

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Beyond work

The Enchanted Clock cover Hobby · AI-assisted

The Enchanted Clock

A Weasley-style family clock that shows where everyone is, built in about a week with four AI tools

Case Study
Crumbly cover Hobby · Prototype

Crumbly: Food Analytics, Delivered

A food journal built from our delivery order history, with one recommendation for dinner

Case Study

What I bring to a team

0-to-1 to 1-to-N range

Launched Alexa+ from zero, and separately owned 1-to-N product discovery on Amazon Shopping at $600M+ scale. Comfortable defining a new product and optimizing an existing one at massive scale.

Technical fluency

Started as a software engineer building Bixby's NLP infrastructure for 200M+ users. That grounding means I design conversations knowing exactly what's technically feasible.

Cross-org influence

Secured buy-in from 5+ cross-functional teams on a brand-new design pattern, and presented directly to SVP-level stakeholders to move ambiguous, high-stakes bets forward.

Ambiguity to structure

Supported Sumo Logic’s growth from Series C through its $2B+ IPO and Amazon's generative AI bets from experiment to platform feature. Involved in building the roadmap, not just executing one.

Pallavi Gupta

Hi, I'm Pallavi!

I started as a software engineer at Samsung, building the NLP infrastructure behind Bixby. Since then I've worked across voice, generative AI, and shopping at Amazon.

I'm open to Staff and Principal design leadership roles in AI and eCommerce.

Product Design AI/ML Generative AI Conversational Interfaces User Research Prototyping

Let's work together

Ready to collaborate on your next AI product? I'd love to hear from you.

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