Hi, I'm Pallavi 👋

Staff Product Designer designing trustworthy AI experiences

Engineer-turned-designer, 12+ years in tech. From Samsung's NLP infrastructure to Amazon's Alexa+, with a $2B+ IPO in between.

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0-to-1 DESIGN

Alexa+: Powered by Generative AI

Designing the web interface for the next-generation of Alexa that is highly personalized for you

100k+ users in month one ~1M users by July 2025 600M+ addressable devices
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1-to-N DESIGN

Product Discovery for Amazon Shopping App

Simplified shopping experience driving $600M+ in sales and 16% increase in homepage engagement

$600M+ in customer sales 16% increase in homepage clicks $100M+ sponsored product revenue
Case Study
0-to-1 DESIGN

Alexa Sports Bot

Experimental personalized generative AI sports chatbot that defined Alexa's strategic vision and future direction

50k+ sessions through organic discovery 80% pill engagement
Case Study Launch Announcement
0-to-1 DESIGN

Learn Languages with Alexa

AI-powered language learning experience for 250k+ monthly users across Amazon's Echo device family

250k+ MAU ~3M interactions #1 language learning skill in Spain
Case Study Announcement
Product DESIGN

Sumo Logic Query Builder

Enterprise analytics platform helping teams query and visualize complex data sets efficiently

50% faster queries 40% more query volume 20pt NPS lift
Case Study Announcement
Software Development

Samsung Bixby Context Framework

Samsung's context-aware multi-modal intelligent personal assistant powering Samsung's ecosystem of devices with over 200M users

200M+ Bixby users 300M+ devices 95% intent accuracy
Case Study Launch Announcement

How I operate at Staff level

0-to-1 to 1-to-N range

Launched Alexa+ from zero, and separately owned 1-to-N product discovery on Amazon Shopping at $600M+ scale — comfortable defining a new product and optimizing an existing one at massive scale.

Technical fluency

Started as a software engineer building Bixby's NLP infrastructure for 10M+ users. That grounding means I design conversations knowing exactly what's technically feasible.

Cross-org influence

Secured buy-in from 5+ cross-functional teams on a brand-new design pattern, and presented directly to SVP-level stakeholders to move ambiguous, high-stakes bets forward.

Ambiguity to structure

Took Sumo Logic from Series C to a $2B+ IPO and Amazon's generative AI bets from experiment to platform feature — building the roadmap, not just executing one.

Pallavi Gupta

Hi, I'm Pallavi! 👋

I'm an engineer-turned-designer with 12+ years in tech, most of it spent making AI technology feel human, not just intelligent.

I started as a software engineer at Samsung, building the NLP infrastructure behind Bixby, work that reached 10M+ users across 8 languages. That technical grounding is what pulled me toward design. After my Master's in Human-Computer Interaction, I shifted my focus to the human side of these complex systems.

Since then, I've worked the full spectrum of AI product design at Amazon — from 0→1 launches like Alexa+ (Amazon's generative AI assistant) and a multimodal language-learning experience that reached 250K+ monthly users, to owning 1→N product discovery on the Amazon Shopping app, driving $600M+ in sales across 350M+ users globally. Earlier, I helped take Sumo Logic from Series C to a $2B+ IPO, redesigning its query builder to cut query time in half and lift NPS by 20 points.

I've operated at massive-scale companies and lived a startup's full arc to IPO, so I move comfortably between ambiguity and structure. I'm open to exploring Staff/Principal design leadership roles at companies building what's next in AI.

Product Design AI/ML Generative AI Voice UI User Research Prototyping

Let's work together

Ready to collaborate on your next AI product? I'd love to hear from you.

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